Soča Stays is a boutique accommodation in the heart of the Soča Valley, perfectly balancing premium comfort with the adventurous spirit of the surrounding nature. The brand identity needed to capture both sides, the coziness of the stay and the outdoors that define the valley.

At the core of the identity is a typographic logotype “SS”, intertwining the name Soča Stays with a subtle graphic reference to the flowing Soča River. The system extends across various brand applications, creating a cohesive and memorable experience for guests before they even arrive.

Art Direction & Design Lead: Rob Svenšek
Design: Hana Pušljar
Agency: Rawlab