Neu Residences, a well-known hotel and bar, already had a distinctive identity rooted in its striking building, stylish rooms, and lively bar atmosphere. The task was to translate that character into the brand itself, giving it a refresh that felt as bold and fresh as the experience of staying there.

The refresh introduced an edgier typeface to the visual system and a more cheeky, playful tone of voice. The biggest transformation came from a series of custom illustrations, bringing Neu’s everyday moments and vibrant lifestyle to life.
The new identity seamlessly spilled into both the physical and digital spaces of Neu Residences, tying everything together with a renewed sense of energy.

Art Direction: Rob Svenšek, Tamir Morris Grays Potokar
Design Lead: Rob Svenšek
Design & Illustration: Hana Pušljar
Agency: Rawlab